Classic Blue Is Pantone’s 2020 Color of the Year




Our team has recently returned from the International Promotional Products Show, where we found amazing new items that we’ll be sharing throughout the year. With each show, the Pantone Color Institute selects a Color of the Year, and for 2020, it’s Classic Blue. According to the Ad Specialty Institute, ‘people are clamoring for comfort, calm, and constancy…and this straightforward hue is a refreshing return to timeless elegance.’

The process for selecting the color of the year is very involved. Experts look for color influences across the entertainment, art, fashion, and technology industries, and this is the 21st year an annual color has been named.

While at the Expo, we saw this color represented across several promotional categories, from drink ware to bags to electronic items. Classic Blue is lighter than royal, but a little darker than French Blue, and it particularly works well with apparel choices.

It’s a great, on-trend, choice to consider for some of your items this year!