Customer partnerships is a topic our team finds ourselves discussing often. With some blood centers facing the reality of less staff, less money, and increased focus on collecting the right types at the right time, it’s important to regularly evaluate all areas that impact business. It’s very likely that a big chunk of your budget dollars are dedicated to […]

When I was about 7 years old, our family would go to a certain restaurant on very special occasions. At this restaurant, kids could have their beverage served in a glass boot. A GLASS BOOT! How exciting was that? Very. It was very exciting. I am sure we visited other restaurants when I was a […]

The Promotional Products Association, the guiding organization that drives the industry, recently released interesting results that many of us with blood center and non profit backgrounds already realize. Donor incentives not only work, but they can be used to drive key metrics…at a fraction of the cost of traditional advertising channels. With a higher advertising […]

Around here, we get really, really excited about fresh ideas and new products. While you focus on the crucial work of recruiting, marketing, collecting, processing and distributing blood, we are relentlessly brainstorming ways to help you meet your goals. So, we wanted to take a minute to chat about a couple of campaigns that have […]

The popularity of the blood donor t-shirt can be mystifying to those of us who have been in the industry a few years. I used to find that it was blood center staff who grew tired of the monthly t-shirt…and not donors. Because the reality is that blood donors love those t-shirt gifts because they […]