In today’s competitive marketplace, centers are always looking for new and innovative ways to attract and retain donors. When used strategically, promotional products remain a very effective way to engage your target audience. But promotional products can also be a powerful tool for donor loyalty and retention. When donors receive a promotional item, it conveys […]
Call it what you will…merch, swag, gear. No matter the terminology, we’re talking about much more than just getting your logo out there now – we’re talking about community, connecting, telling your story in meaningful, memorable ways. The last few years have been a true test of our ability to navigate changes in our world, […]
That is what the ADRP Annual Conference felt like for us. It felt like our team, our customers, and our fellow vendors were all back together again after a long hiatus. For some of us, it was meeting in person and being able to put a face with a name and connect on a new […]
As many of you know in the post-Covid landscape, it seems that most everything takes longer, is in shorter supply, and costs more. So many factors have contributed to the ongoing supply chain crisis across the globe, but there are planning strategies to help keep the impact on your organization to a minimum. Like most, […]
Our team just returned from the annual PPAI conferencewhere we learned about the new trends, items, and ideas that the new year brings. It is always exciting to see the latest and greatest ideas, in real life, so we can determine quality, durability, and variety. As we walked around, we pointed out things that we knew would be […]
Marketing is an ever-changing target, is it not? We are all trying to figure out how to reach clients, what will catch their eye, what will make them attend our event, and what will make them talk about us. I remember when social media first launched and the marketers in my community (San Antonio, TX) […]
Most people start each day picking up their phone, scanning multiple sources of info for news, social updates and maybe their to-do list. If you are like us, you are also always looking for signs of ‘normal’ along with ways to inspire and share happiness. Topping the list for most screenshotted and shared right now […]
Ultimate Gray and Illuminating are a marriage of color, conveying a message of strength and hopefulness. (Excerpted from Pantone’s recent release) A message of happiness supported by fortitude, the combination of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating is aspirational and gives us hope. We need to feel that everything is going to get brighter […]
Everyone loves to make a good first (and second, and third) impression, and that is especially important when it involves donor engagement! The donation process shouldn’t just be about filling out paperwork and the medical process. It can also be a memorable experience for donors to realize the amazing, lifesaving difference they are making, There are […]
Our team has recently returned from the International Promotional Products Show, where we found amazing new items that we’ll be sharing throughout the year. With each show, the Pantone Color Institute selects a Color of the Year, and for 2020, it’s Classic Blue. According to the Ad Specialty Institute, ‘people are clamoring for comfort, […]