Promotional Marketing Still a Powerful Tool for Donor Loyalty and Retention

In today’s competitive marketplace, centers are always looking for new and innovative ways to attract and retain donors. When used strategically, promotional products remain a very effective way to engage your target audience. But promotional products can also be a powerful tool for donor loyalty and retention. When donors receive a promotional item, it conveys […]

The Changing World…Is the Supply Chain Getting Better?

As many of you know in the post-Covid landscape, it seems that most everything takes longer, is in shorter supply, and costs more.  So many factors have contributed to the ongoing supply chain crisis across the globe, but there are planning strategies to help keep the impact on your organization to a minimum.  Like most, […]

Pantone Picks Two Colors of the Year for 2021

Ultimate Gray and Illuminating are a marriage of color, conveying a message of strength and hopefulness. (Excerpted from Pantone’s recent release) A message of happiness supported by fortitude, the combination of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating is aspirational and gives us hope. We need to feel that everything is going to get brighter […]

All Aboard for Donor Engagement!

Everyone loves to make a good first (and second, and third) impression, and that is especially important when it involves donor engagement! The donation process shouldn’t just be about filling out paperwork and the medical process. It can also be a memorable experience for donors to realize the amazing, lifesaving difference they are making, There are […]

Classic Blue Is Pantone’s 2020 Color of the Year

    Our team has recently returned from the International Promotional Products Show, where we found amazing new items that we’ll be sharing throughout the year. With each show, the Pantone Color Institute selects a Color of the Year, and for 2020, it’s Classic Blue. According to the Ad Specialty Institute, ‘people are clamoring for comfort, […]