The Promotional Products Association, the guiding organization that drives the industry, recently released interesting results that many of us with blood center and non profit backgrounds already realize. Donor incentives not only work, but they can be used to drive key metrics…at a fraction of the cost of traditional advertising channels.
With a higher advertising recall than television, print, and online ads…promotional products can and do keep your brand top of mind with your valuable blood donors. And as we work with many centers to focus efforts on increasing donor frequency (the right type at the right time), we are seeing a re-emerging trend of collectible series initiatives gaining popularity.
Contact our team at any time or continue to watch our blog as we feature the most successful Best Practices around the country!